View a DM campaign report and see detailed information about current progress of the DM campaign.
View a DM campaign report
1. Select Direct Message campaigns from the engagement drop-down menu on the top menu bar.
2. The DM campaigns listing shows a summary of each campaign you have created.
3. Click on the title of the campaign of interest to see the report with insights about that DM campaign.
The DM campaign report has two sections:
a) Campaign stats panel
Campaign stats are:
- The number of DMs:
- Delivered – Click to browse these users on the community wall.
- Failed *
- The number of conversions – The number of clicks on your call to action (CTA) within the message, e.g. clicks on a link. If there is no CTA the number of conversions is not displayed.
- The number of unfollows – Click to browse these users on the community wall.
* Delivery of a DM can fail for a number of reasons but the most common are:
- The user’s account has been suspended by Twitter.
- You tried to send the message to someone who is not a follower.
Campaign details are:
- DMs per day – The maximum number of DMs sent per day.
- Next sending – The scheduled date for next sending of a DM.
- Finish date – The date by which all your DMs will be/were sent.
- Estimated end date – If the campaign is still running this substitutes finish date above.
b) User details panel
The user details panel shows you all of the users who have been sent your DM in list format.
- Failed *
- Date sent – The date and time the message was sent. Note the use of the American date format MM/DD/YYYY.
You can filter for messages of a specific status using the drop-down menu and search for specific @usernames.
You can click export to Excel to download the corresponding file to your computer.
Data for some graphs and charts are only available if you selected an analytics service when designing the campaign. If no service was selected these charts will be empty.
The campaign funnel shows you how many of your total DMs have been delivered and how many of these have been clicked.
The daily clicks graph breaks down the number of clicks by day of the week.
The referrers pie chart shows where users accessed your Twitter DM and link from, e.g. if they used Hootsuite to read your DM.
The locations pie chart shows you the locations of users who have clicked your link, useful for targeting in the future.
If you used Google Analytics to create your link, go to https://www.google.com/analytics/ and sign in (or create an account) and use this website to track how many people have used your link.