Audiense is a large application which may appear complicated at first so before getting started we recommend that you read this post and the homepage, dashboard and community wall posts to get an overview of the basics of Audiense.
Many functions and tools within the app have a green icon to the right of the name which you can click to go directly to the relevant post in this user guide to see how to use that tool, e.g.
On the homepage you can see your owned account panel. See here how to add more accounts and sources as you progress with Audiense.
As you have just registered with Audiense, you won’t find the history of your account because we can only store data from the time of registration. From now on you will see the history from the day you registered to the present day.
To access the dashboard:
- Click the top half of your account panel
- or use the location drop-down menu on the breadcrumb bar
On the dashboard you can see an overview of your Twitter account in the form of panels and widgets. The data on these panels and widgets is based on the latest synchronisation, which occurs automatically every 24 hours, although you can change the time span of the data displayed using the period drop-down menu. You can easily visualise the growth of your Twitter community after each update.
The principal widgets are community insights and engagement stats but you should read the dashboard post for more details. The widgets are interactive and you can click on them for more info, click and drag to zoom, etc. You can also save a filter and create a custom widget to show on the dashboard.
To access the community wall:
- Click on the bottom half of your account panel
- or click my community on the top menu bar
The community wall is where you can see the users, in the form of user cards, of a community or an audience. The search/filter sidebar and the community bottom bar are always active when viewing the community wall.
Start to use the filters and searches to get a feel for how they function and follow/unfollow users. Generate a Best Time to Tweet report to see when your followers or a specific audience are online and export a PDF to save to your computer.
When you’re comfortable exploring and browsing your own community try taking a look at third-party account. To do this add it as a source. Remember if you have a free account you are limited to 5000 social contacts. If you add large accounts you will quickly run out of space for any more of your own social contacts.
The diagnostic heart of Audiense are the tools which allow you to efficiently target, analyse and engage with a community. Access these tools from the top menu bar.
For a brief description of the use of each tool take a look at the top menu bar post. For a more detailed description read the relevant post in this user guide. The tools available are categorised as follows:
- Monitoring – A powerful Twitter data mining tool. Mine for data, of both real-time and historical Tweets, based on complex queries, using combinations of hashtags, mentions, and keywords and discover actionable intelligence and insights to shape a dynamic marketing strategy.
- Reports – Present your data to senior management with simple, visual layouts and easy-to-read graphics.
- Analytics – Generate powerful insights about your audience, their interests and interactions using powerful stats and ‘out of the box’ analytics functions to build the most effective communication strategy with the most relevant content.
- Engagement – Use a complete suite of tools that makes it easy for you to engage with your contacts and community more efficiently. Post your Tweets at optimal times, keep tabs on your influencers and keep track of all your interactions.
- Target – Add sources and bring into clear focus your target audience of clients, customers and influencers and define the right people to engage with. Use powerful search/filter functions that allow you to target your audience as individuals and deliver with precision.
- Twitter Ads – Create ultra-targeted campaigns, with specific objectives, to reach sophisticated audiences based on personality, behaviour, and interests and see the true impact of your campaign.
Be aware that many tools are not available if you are using the free version of Audiense.
You can send a simple Tweet, a mention (a Tweet that contains an @username in the body of the text but not at the start), a reply (a Tweet that starts with an @username), or a Direct Message.