Twitter has rules about user behaviour and automatically detects certain actions as possible spamming. If this happens your account may be temporarily locked or even permanently suspended.
Avoid accidental spamming
The best way to avoid problems is to be less aggressive, more targeted, personalise and follow the best practices outlined below. We recommend that you read the following posts to help clarify Twitter’s position:
Audiense has certain engagement tools which allow you to ‘semi-automate’ actions such as sending Tweets, replies, mentions, DMs, etc. If you use the tools responsibly they will not cause any problem but their aggressive overuse could create problems. If there are no other spam related issues then you may be exceeding one of the limits that Twitter controls, so please take into account the anti-spam best practices for the following tools.
Direct Message campaigns best practices
The DM Campaigns tool should be used with caution. This tool is to help you better target a specific audience with relevant content, not to encourage spamming.
- Target the right people with valuable content to avoid being reported as a spammer.
- Personalise with the user’s name to avoid the appearance of the DM being automated, which could lead the recipient to report you as a spammer.
- Avoid certain words such as, free, buy now, limited time only, click here, percent off, code, discount, coupon, win, urgent, etc.
- Only send DMs to followers as failed delivery attempts are more likely to flag you as a spammer.
- Don’t use exclamation points.
- Don’t use ALL CAPS.
- Customise any links to create trust.
- Maximum of 1000 DMs sent per day is account dependent and is based on, for example, number of followers, follow ratio. A more realistic limit is 100 DMs per day.
Read more detailed DM campaign best practices.
Mention Helper best practices
Mention Helper allows you to quickly add multiple users to a Tweet with a single click so it should be used responsibly.
- Send no more than 10 consecutive Tweets to ensure compliance with Twitter’s rules.
- Modify the messages to avoid sending exactly the same text to many users.
- Maximum of 2400 Tweets (including Retweets) per day, but spread across 24 hours. This daily limit is further broken down into smaller limits for half-hourly intervals (more or less 50 per half hour).
Rule builder best practices
Rule Builder specifies actions you want to perform automatically based on predetermined criteria. Rules you can apply are:
- Add users to a list.
- Add a tag to their profile.
- Send a Direct Message.
- Mention in a Tweet.
- Send an email to yourself.
Remember that you may be exceeding a limit because of an automated rule you have set in Rule Builder in combination with other activity.
- Use the “apply the rule to all users regardless of criteria” option very sparingly as such a wide filter can mean you send too many DMs, Tweets, add too many people to a list, or receive too many emails in your inbox.
- Apply restrictive filters so that you don’t perform an automated action for a huge amount of users.
Lists best practices
The lists function allows you to quickly add individual or multiple users to an existing or new list so it should be used responsibly.
- Be careful when adding multiple users to a list. Twitter monitors the number of users added in batches so limit the number of users added at one time to a sensible amount or all of them may not be added.
- A maximum of 5000 users permitted per list. (by Twitter).
- A maximum of 1000 lists permitted per user. (by Twitter).
Follow mode best practices
Follow mode allows you to quickly follow/unfollow individual users with a single click so it should be used responsibly.
- A maximum of 1000 follows per day (more or less 40 per hour), and remember that aggressive following/unfollowing is monitored. (by Twitter).
To paraphrase Einstein, remember that by repeating the same unsuitable engagement tactics over and over again you cannot expect any different results, i.e. you will continue having problems with Twitter authentication if you break their rules, so it’s in your best interests to follow the above anti-spam recommendations.